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The Perfect Patron: Building a Better Food System Through Supportive Consumer Choices

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Joel Salatin


Joel Salatin of Polyface Farm highlights the critical role of patrons (customers) in reshaping food systems. Speaking from his experience running Polyface Farm in the Shenandoah Valley, Joel details the traits of “The Perfect Patron” — those who make conscious, supportive choices that help local farmers thrive. He encourages embracing seasonality, buying in bulk and appreciating the sacredness of food.

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